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What Marketers Can Learn From LeBron James: It’s the Total Offer

Actionable Marketing 101 NBA free agent, LeBron James, generated a unprecedented amount of fan and media attention from his recent announcement of his future team. While this move was carefully...

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Social Media Checks Into Hotels

10 Tips to Raise Your Hotel’s Social Media Profile Hotels, the quintessential experiential offering, are ripe for social media marketing. Traditionally hotels merchandised themselves through travel...

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How Social Media Has Changed Marketing’s 4Ps

Actionable Marketing 101 When the Mad Men roamed boardrooms of major brands, marketing focused on the 4Ps: Product, Price, Place and Promotion.  To stand out, Trout and Ries introduced the notion of...

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What Marketers Can Learn From LeBron James: It’s the Total Offer

NBA free agent, LeBron James, generated a unprecedented amount of fan and media attention regarding from his announcement of his future team. What fan reaction overlooks and marketers can learn from is...

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Social Media Checks Into Hotels

As experiential products, hotels provide both marketers and customers reasons to share information on a  wide range of social media platforms.  Before starting a social media marketing program,...

View Article


How Social Media Has Changed Marketing’s 4Ps

When the Mad Men roamed boardrooms of major brands, marketing focused on the 4Ps: Product, Price, Place and Promotion. To stand out, Trout and Ries introduced the notion of positioning which they...

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4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

Use Four Ps of Marketing Mix, product, price, place & promotion, to create marketing strategy. Now add people, principle, process & performance for 4 Ps of Marketing Mix. Includes history &...

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What Marketers Can Learn From LeBron James: It’s the Total Offer

NBA free agent, LeBron James, generated a unprecedented amount of fan and media attention regarding from his announcement of his future team. What fan reaction overlooks and marketers can learn from is...

View Article


Social Media Checks Into Hotels

As experiential products, hotels provide both marketers and customers reasons to share information on a  wide range of social media platforms.  Before starting a social media marketing program,...

View Article


How Social Media Has Changed Marketing’s 4Ps

When the Mad Men roamed boardrooms of major brands, marketing focused on the 4Ps: Product, Price, Place and Promotion. To stand out, Trout and Ries introduced the notion of positioning which they...

View Article

Image may be NSFW.
Clik here to view.

5 Pricing Challenges: What You Need To Know To Improve Outcomes

Do pricing challenges hurt your results? Use these tactics to better price your offering to improve your marketing strategy and profitability. The post 5 Pricing Challenges: What You Need To Know To...

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Marketing Offer: How To Actually Price Products And Services To Get Better...

Use the full marketing offer to price products & services to improve results. Includes offer checklist and tips to increase reach and sales. The post Marketing Offer: How To Actually Price Products...

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